The Role of Business Systems in Achieving Market Transformation

An obvious stimulus for developing "green growth," or manufacturing capacity put to consistent use in the production of environmentally-friendly products, is demonstrating a market demand for such production capacity. Buyers with significant market power can help demonstrate this market demand, and the most obvious buyers with such power are governments. Not only do governments make purchases of many commodity products in large volumes, but they also have procurement policies that are shaped by social goals. Governments can communicate to producers that they value green products and, in doing so, they can support green growth.